Taronga Zoo
Monkey Mayhem iPhone App
A mobile solution that extends Taronga’s engagement beyond the zoo
Challenge
Taronga engaged Deepend and Nomad to create an iPhone application that engaged the public with the Taronga park offering in a fun and educational way and extend their zoo experience.
Response
Deepend and Nomad explored technology options and audience habits, conducting focus groups to develop the ultimate direction of an interactive educational iPhone game using maps, camera and unlockable animal information.
Result
Having reached no.1 in the app store and with over 100,000 downloads, the app has exceeded expectations.
The average user visits the app 7 times with 13 page views per session and an average 12 minutes per visit. This equates to over an 1hr and a half interaction per user.
Analytics show that 80% of interactions occur outside of Zoo hours. Users are interacting with the app on a moderate level at the zoo and a deeper level after their visit, unlocking animal pages using photos captured during the day and exploring unlocked content like video, sound files and secret keeper notes.
Related tags for the
Monkey Mayhem iPhone App
Awards
2011
IAB Awards
Not-for-Profit/ Public Service
Finalist
2011
IAB Awards
Branded Content
Finalist
2011
IAB Awards
Brand Awareness and Positioning
Finalist
2011
IAB Awards
Brand Destination Site
Finalist
2011
AIMIA
Best Children's
Finalist
2011
AIMIA
Best Mobile Product or Service
Finalist
2011
AIMIA
Best Mobile Advertising or Marketing
Finalist
2011
AWARD Award
Games - Mobile
Finalist
2011
The Communicator Awards
Award of Excellence - Education
Winner
2011
15th Annual Webby Award
Education & Reference
Honouree
Featured App
85% of interactions occurring after Zoo hours
