Leggings Are All the Rage

Following a marketing re-launch, Supre were looking to tap into the 15-35 female demographic that was hooked on performance shows like ‘So You Think Can Dance”. Deepend were approached to devise a TV and cinema commercial to speak to and reach that audience.

Using the photography of Terry Richardson as inspiration, Deepend worked with a  choreographer from ‘So You Think....’ to create a visually bold commercial that owed as much to modern dance as it did to the work of Busby Berkley.

The campaign was huge success with stores running out of stock within weeks of the launch. Two further TVC campaigns were completed by Deepend for Supre following the success of this one.