Kia
On The Lookout For Ball
Using an instant win mechanic to drive greater campaign effectiveness
Challenge
KIA’s partnership with the 2012 Australian Open included media placement across TV, outdoor, event activity and Facebook.
KIA required an iPhone and Android application to engage users with media, capture a database and convey KIA’s partnership with the 2012 Australian Open.
Response
Deepend and Nomad developed a mobile marketing solution that included image recognition for competition entry, video channel, location map and integration with our licensed instant win promotion engine
All media interactions fed into our promotion engine managing reporting by visitor and media type.
Result
The campaign received over 100,000 entries, 20,000 app downloads and was number 2 in the app store, 2nd only to the official Australian Open app.
Related tags for the
On The Lookout For Ball
20,000 app downloads
Number 2 in the app store
100,000 Entries
2nd only to the official Australian Open app
