Challenge
FOX8’s primary expertise is in delivering engaging video content. Extending that experience online was their number one objective for their new site.
Ensuring a user can easily watch, queue, comment on, and explore video content online was essential to playing to FOX8’s strengths.
Video pre-rolls form a significant proportion of FOX8’s income, and were essential in any solution.
Response
The solution called for a seamless AJAX web development navigation solution that allowed a full exploration of the content, while leaving a viewers video uninterrupted.
The vision for the offering was device agnostic, but limitations in HTML5 pre-roll technology meant an HTML5 player was not possible across the board.
Building the player on the Akamai content delivery network, with the JW player means the video player is HTML 5 ready, as soon as pre-roll capabilities are available.
Result
FOX8 saw a jump in video views directly following the launch of the site. A fully scalable navigation structure will grow with their video needs, as more local productions take their content online.
With exploration and extensibility at its heart, the robust FOX8 video content delivery solution is on the money!
Related tags for the
I Want That One...
Fully scalable nav
2x increase in videos viewed per session
