So You Want to be a Rock Superstar
Challenge
The Australian Institute of Music commissioned Deepend to produce a corporate video to help educate and inspire potential new students, career advisors, music department teachers and parents on the wealth of courses the school offers. The video had to showcase the key departments students would encounter during their education but also position AIM as a credible means of acquiring a music education whilst outlining the formal accreditations that the school has.
Response
Deepend employed Triple J's Robbie Buck as a presenter for the piece, to give the video an easily recognizable personality that young students would identify with. Interviews with all staff members and students were conducted over a 3-day shoot to gather an honest overview of the school outlining the range of courses the school offers to aspiring musicians.
Result
The DVD was well received and continues to be sent to potential new students, music teachers and career advisers around Australia.